ABOUT EMILY MATTAKA · AMSTERDAM BRAND STRATEGIST, STORYTELLER & SPEAKER
'I believe your business is here to change something...'
A conversation. A way we see ourselves. A life. Maybe even a little corner of the world. That's why I'm devoted to helping mission-driven women experts and business owners build personal brands and businesses that are not only profitable, but recognisable, powerful and deeply their own. Want to work with me?
BUSINESS IS ALSO SACRED WORK
'Know who you are and do it on purpose'
Famous quote by Dolly Parton
'I love this quote. Because it suggests that you have the option to think about who you truly are and decide how to amplify that. As an entrepreneur it's even more important. Your business asks you to know what you stand for, trust your gifts, put a price on your work, take up space and build something meaningful from what you know. I've spent 15+ years helping ideas become visible. My background is in journalism, copywriting, marketing, positioning and media. I've worked for and with organisations including Omroep HUMAN, Wolters Kluwer, ABN AMRO, Disney Channels, Winst.nl, Heart Selling and the Nationale Postcode Loterij. I've built campaigns, shaped propositions, trained entrepreneurs and helped experts turn complex ideas into stories people can understand, remember and act on. Now, I want to help YOU.'
Love Emily
PROUD TO HAVE WORKED WITH
THE TURNING POINT
I realised I didn't only want to create the message behind the scenes. I wanted to stand in front of it...
Speaking at De Doelen in Rotterdam to an audience of more than 400 entrepreneurs was an important turning point for me.
That is the same shift I now help my clients make: from expert behind the scenes to original leader in front of the idea.
HOW I WORK
Strategy, intuition and lifelong learning
I'm deeply strategic, but I don't work from logic alone. I also use my intuition and strong clear feeling to sense what is aligned, what feels forced, what you're not quite saying yet and where your real gold is. My work lives in that intersection between commercial strategy, identity, intuition and execution.
Education:
College of Psychic Studies UK | Intuition & Business | 2026
B-School | Marie Forleo | 2025
Unleash The Power Within | Tony Robbins | 2025
Je Zaak voor Elkaar | Veronique Prins | 2024
Artificial Intelligence Intervisiegroep | NIMA | 2023
B2B Leadgeneratie Mastercourse | NIMA | 2023
Contentmarketing Mastercourse | NIMA | 2023
Google Analytics | Competence Factory | 2022
Facebook & IG Advertising | Competence Factory | 2021
Persuasive Copywriting | Competence Factory | 2020
Online Marketing Training | Marian Blaauwgeers | 2019
Personal Branding | BrandedU | 2019
Online Marketing | Winst.nl | Eelco de Boer | 2018
Public Speakers University | Andy Harrington | 2018
Leergang NLP | Schouten & Nelissen 2014
Basis Fotografie | Fotogram | 2009
Commercieel & Direct Schrijven | Dialoog Trainers | 2008
Bachelor Journalistiek | Hogeschool Windesheim | 2002 - 2007
WHAT I BELIEVE
Marketing is a Love Story
I believe marketing should feel like relationship building, not performance. I dare women to lead their companies with vulnerability and devotion. To care about the people they want to reach. To inspire prospects with the same intention they would bring to the people closest to their hearts. To listen, connect and create trust before asking for the sale. That's what Marketing is a Love Story means in practice. Your prospects are not leads in a funnel. They are people listening to your story...
...AND COMMERCIALLY, THAT MATTERS
When your marketing makes them feel seen, understood and inspired, trust begins to compound.
People remember you
They refer you
They stay longer
They trust faster
They buy with more confidence on repeat
Relationship is not separate from growth. It is the growth strategy.
WHERE THIS IS GOING
Visibility should become the asset
I'm increasingly interested in the connection between visibility, ownership and wealth. Through my work with Crypto Women Collective, I speak about how women can turn their expertise, reputation and point of view into business assets that create trust, demand and opportunity before they even enter the room. Because your personal brand should become more than content.
Reputation
What people say about you when you're not in the room, working for you while you sleep.
Intellectual property
Your frameworks, your language, your method. Things you own rather than rent.
Cultural capital
The rooms you get invited into, and the conversations that move because you're in them.
A body of work
That compounds. Every year it's worth more than the year before, without you working more hours.
THIS IS WHO I WORK FOR
The woman who knows she has something to say...
She has already built the expertise, but her public presence hasn't caught up yet
She wants more than visibility for visibility's sake
She wants to build a business around what she truly believes
My job is to find your gold, sharpen the idea, build the position and help you create the stage for your voice to travel further.
So the right people recognise you. Trust you. Pay you properly. And repeat your ideas when you're not in the room.
FOR ORGANISATIONS AND COMPANIES
And yes, I work with corporates too...
Much of my career happened inside and alongside large organisations. Omroep HUMAN, Wolters Kluwer, ABN AMRO, Disney Channels, the Nationale Postcode Loterij. I built campaigns, shaped propositions and trained teams to tell a complicated story simply. That work didn't stop when I founded the studio, and I'm open to new corporate projects now. If you're an organisation with something worth saying and no clear way of saying it, or with brilliant women inside it whose visibility hasn't caught up with their seniority, that's my work.
01
Positioning and proposition
Your message is nearly right, and everyone in the building says it differently. I sharpen the position, then hand you language the whole organisation can actually use.
02
Storytelling training for teams
Training and workshops for marketing, comms and leadership. Complex expertise turned into stories people understand, remember and repeat without you in the room.
03
Visibility for the women in your organisation
The work I do with founders, run inside a company. For the senior women who deliver the results and somehow stay invisible. As a keynote, a women leadership programme, or a full track.
